When the sun's rays sweep across the Swiss mountain faces, it is a moment when beauty imposes itself – undeniable. It is an instant that emits an understated resplendence – a radiance like no other. Fleeting, it is the hour when beauty is elevated to grace – the grace of the golden hour in the crown of the Alps.
Inspired by this fleeting moment, La Prairie seeks to recreate its unique radiance and impart it to the skin, imbuing it with resplendence, as if lit from within. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.
A generous serum, Pure Gold Radiance Concentrate provides immediate and long-term benefits to the skin for an unprecedented glow. The formula, infused with the Pure Gold Diffusion System, is designed to smooth the skin and refine its texture, to revitalise its appearance and help even skin tone.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful active ingredients is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a gradual release of a revitalising active ingredient completes the sequence.
DIMETHICONE, WATER (AQUA), PROPANEDIOL, SD ALCOHOL 40-B (ALCOHOL DENAT.), ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DISILOXANE, GLYCERIN, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, PEG/PPG-20/15 DIMETHICONE, PASSIFLORA EDULIS SEED OIL, GLYCOPROTEINS, PANAX GINSENG ROOT EXTRACT, EQUISETUM ARVENSE EXTRACT, SACCHAROMYCES CEREVISIAE EXTRACT, LACTOBACILLUS FERMENT, GOLD, PAEONIA ALBIFLORA ROOT EXTRACT, CYNARA SCOLYMUS (ARTICHOKE) LEAF EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, APIUM GRAVEOLENS (CELERY) SEED EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, YEAST EXTRACT, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, PALMITOYL TETRAPEPTIDE-10, CARNOSINE, LECITHIN, SOY AMINO ACIDS, TOCOPHEROL, SODIUM HYALURONATE, SOY ISOFLAVONES, TRIDECANE, UNDECANE, POLYSORBATE 80, DISTEARDIMONIUM HECTORITE, SODIUM CHLORIDE, PROPYLENE CARBONATE, CETYL PALMITATE, SORBITAN STEARATE, MICA, CALCIUM SODIUM BOROSILICATE, SORBITAN TRIOLEATE, TREHALOSE, ETHYLHEXYLGLYCERIN, CITRIC ACID, HYDROGENATED LECITHIN, SODIUM ACETATE, TIN OXIDE, POLYSILICONE-11, ALCOHOL, FRAGRANCE (PARFUM), ALPHA-ISOMETHYL IONONE, CITRONELLOL, GERANIOL, LIMONENE, LINALOOL, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, SODIUM DEHYDROACETATE, IRON OXIDES (CI 77491), TITANIUM DIOXIDE (CI 77891).
The listed ingredients correspond to the current state of production. As formulations are regularly updated, formulations are adjusted. The ingredients contained are declared on the package in each case.
Apply morning and evening after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin. Follow with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.
Ordered items may be returned within 14 days of receipt provided if they are Faulty Goods.
Eligibility for returns:
Only Faulty Goods can be returned. Goods are classified as faulty if they are received damaged/expired/wrong sent. If your item is faulty when you receive it, you can return it for a refund.
Process for returns:
- Please make sure to record an unboxing video as a valid evidence
- Contact our Customer Service Team to apply for a return by clicking the WhatsApp button on the bottom right of the website
- Mention your issue and provide the unboxing video. Our Customer Service team will assess your issue.
- Luxehouze may require buyers/sellers to submit more supporting documents within a stipulated time period before starting the investigation.
- Once the return is approved by the customer Service team, dispatch the product(s) you would like to return. Please ship your package using a trackable, insured shipping and keep the tracking details for your records.
- Provide the receipt to our customer Service team using WhatsApp channel.
- Wait for the refund process. The amount will be refunded to the original payment method. Please note this process might take up to 14 working days depending on the payment providers.
Condition of returned items:
The returned item is unworn, unused, unwashed, unaltered and in the condition originally sold; and that the Merchandise is not damaged or soiled in any way.
Refunds and exchanges:
In Luxehouze’s sole discretion, the original purchase amount will be refunded to the original payment method. Please note that processing time for refunds is subject to the respective bank or individual card issuer's internal procedures.
Shipping and handling:
For refunds of online purchases, initial shipping fees will not be refunded unless the item is defective/faulty in which case a full refund will be made subject to inspection and compliance with our policy. Luxehouze will bear the delivery fees for returning the item.